Feeds bursting with avocado on toast, Insta-worthy shop fronts drenched in pretty pastel flowers and expertly styled flat lays definitely beg the question: are we all just doing it for the gram?
Instagram is my favourite social platform right now, but recently I’ve reconsidered my approach to using it. When I first started my blog, like a rabbit in headlights I went out and panic bought a marble flat lay board and some faux flowers, presuming this was the done ‘blogging’ thing. I spent ages styling up the shots, with no real motive behind them aside from the fact that I thought this was the direction I should be going in. Needless to say, the pics didn’t do great – while they did support one of my blog posts, it wasn’t really me and I think that soon transpired in the photos.
As the months have passed, I’ve developed my feed (not a marble flat lay in sight!) to include content that that’s personal to me and that I truly believe my followers will engage with and relate to.
But where do we draw the line? Can we take 100 shots of our perfectly styled (and almost cold) brunch and still be authentic? If we visit a picture perfect cafe because we’ve seen others go, and take the same staged shots – does that not make us original?
As I stood trying to battle hayfever in this field, I realised somewhat the irony in the fact that I was here creating content in a way that was replicating hundreds of bloggers before me, and most likely hundreds after. We really love a field of flowers don’t we?! But, there was a difference.
While undoubtedly this type of imagery is aesthetically pleasing and certainly popular in le blogging world, I was creating it for the right reasons. And I think that’s the crux of it. I wanted to take these photos, because I am genuinely excited by getting out in the country and discovering these types of pretty landscapes. Who cares if it’s been done before – it’s what I’m interested in and that’s what feeds should be about – sharing content you care about in your own personal way.
Essentially, in a world rife with copycats and over saturated trends, we need to find our niche and own it. If that means taking another brunch photo at a cafe, by all means getting grammin’ – just do it your way.
I recently was asked to contribute to the Amara Interior Blog Awards blog, and have written a piece about how I grow my Instagram following. Seeing as growing my Instagram following is one of my blog goals this year I leapt at the chance – if you’re interested in reading take a look here!
What’s your favourite social media platform?